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7 important Things to Consider before Submitting your iOS App to the App Store

mei 16, 2014

Erg goed artikel over de marketing van apps. Aanrader!

Vista Point - Travel iPad App

After months of development, while trying to submit our iOS application to the App Store I felt like the last 20% of the known 80/20 rule from the pareto principle took (as usual) much more longer than anticipated. Your job isn’t done after you finish development, there is still a lot to do after you think you are done.

Right after implementing the planed functionalities, testing the application, filling out the metadata in iTunesConnect, including descriptions, keywords, screenshots in English and German I had no more patience to think about what was left and shipped the app without worrying about any implications. I wondered why Vista Point didn’t get the hoped downloads after being accepted by Apple and I didn’t know where to start looking for answers.

In fact, there is a entire process behind app marketing and it’s even tougher if you are an indie developer like us…

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